AEP Leads for 2014
October 15, 2014 – December 7, 2014
AEP Season is fast approaching and now is the time to order leads in this competitive time period. TargetLeads® has been generating leads for the senior market for over 29 years. We have high quality AEP leads for the Annual Election Period. Response rates for Open Enrollment Period mailers average 1% nationally depending on the mail piece and state. Response rates usually drop later in the season – so do not wait to place your orders.
The Annual Election Period or Open Enrollment is the only time of the year during which individuals who are eligible to enroll in a Qualified Health Plan can enroll in a plan in the Marketplace. Medicare’s Annual Enrollment Period is a hugely competitive marketing time period and you don’t want to miss your opportunity to grow your business during AEP!
Our leads are NOT preprinted and can easily be customized for your company’s compliance needs.
Contact us to view full sample pieces and response rates in your state.
*The samples above are generic and may need additional text for your CMS compliance.
Call us today (800) 723-5254, email email@example.com or Request a catalog of our various AEP lead samples and anticipated Open Enrollment 2014 response rates.
Over the years we’ve had more and more agents ask us about direct mail leads for the turning 65 market. But the main complaint we heard was that there were never enough names to get a minimum order of 1,000 pieces together.
Over a year ago, we started offering a monthly T65 batch order where agents can mail as few as 500 pieces for only $247.50 using our current open enrollment mailer for the T65 market. This quickly became one of our most popular mailings as these leads have easily averaged over 4% nationally.
So how does this program work?
You need to be on our email list. On the first of each month, we send an email to all who are on our email list that we are staring to accept T65 orders for that month. We usually accept the orders until around the 12th or the 13th of that month. On the final day, we close it out, batch the orders together, print them and mail them. By combining all the orders together, we are able to offer lower minimums without set up charges or additional postage charges. The leads usually start coming in by the end of the month.
Numerous agents have signed up to do this on a monthly basis and have frequently shared that this is the most successful mailing they’ve ever done.
The key is to get your order placed as soon as the email blast notifies you that we are accepting orders. In some areas, we have more agents wanting to participate than we have names to mail. Remember… we lock the households mailed for 90 days REGARDLESS of mailer used…its always first come, first serve so don’t procrastinate!! Get your order in early.
If you would like more information on our T65 batch mailing and how you can get started for only $247.50, email us at firstname.lastname@example.org.